Combining Creativity and Logic
TeknoWizards, L.L.C.
Web Site Solutions Marketing Creations Design Services Clients
Springfield, Virginia  22152  tel:703.644.2918 e-mail: info@teknowizards.com index.html

Web Site Solutions
Design

Web site design is a very subjective area. Before beginning a web site design, TeknoWizards meets with the client to formulate a good understanding of what they expect out of their web site. Before any design or art work can really be done, we must determine the content that will be placed on the web site. Knowing the content allows the designer to create appropriate categories and establish a coherent navigation theme. By knowing the basic content ahead of time, it will reduce the cost and the number of design revisions needed.

TeknoWizards is very flexible. We will work with your existing marketing materials or create a new web identity for you. We will research stock photography or take the pictures ourselves, if the client requests. We are very conscious of the fonts that make for easy readability on the web. We select colors that provide good contrast and also allow for easy readability. We take into account various browsers and other hardware specifics when designing web sites.

Redesign

Do you already have a web site but are not happy with the design? Is your site not placing you in the search engines effectively?

TeknoWizards prides itself in its ability to redesign web sites to a customer's satisfaction. We look at the design that was already created, determine what you did not like about it, and make the necessary changes. Attractive and functional web sites don't just happen. They are created. One of the things that all great web sites have in common is the proper use of design elements. Many of the sites on the web today use design elements poorly. These sites are usually prepared by someone calling themselves a designer who in reality are merely inexperienced individuals using do-it-yourself software.

 

Tips

The following web design elements are important when designing or redesigning your web site:


Aesthetics

Colors, white space, type fonts, background elements, and graphics are the artistic elements of a web site. Web sites must be appeasing to the eye and be designed similar to a printed advertisement or brochure in order to grab the audience.

Layout

Proper layout (or how elements on the page are positioned with one another) not only helps to improve the aesthetics of the page, but it also helps the customer navigate your site more easily. Since customers view your web site on different size monitors with different size resolutions, you have to make sure that your site is designed to take all of these into account.

Journalism

This is one area often overlooked by many web designers; however, TeknoWizards takes this very seriously. Many elements that make up excellent print and television advertising need to be applied to the Internet to ensure readability and correctness. For example, there are several journalistic design rules that need to be applied to words. Things such as: never have a lot of copy in all caps, use serif and sans serif fonts properly, use reversed type sparingly, and more. You can trust the professionals at TeknoWizards to pay attention to all the little details and make your site stand out from your competitor.

Logos and graphics

Unlike print media, the web brings several limitations to the graphic artist. A top quality logo that looks great in print, will not always look the same on the web. Knowing this, the graphic designers at TeknoWizards design logos specifically for the Internet and optimize those graphics to minimize the load time. This creates the best combination of quality and speed. An attractive logo or home-page graphic will greatly increase the professional look of your web site. Remember, in business you can never make a second first impression. In addition, we try to balance this with how the graphic will print out, since many visitors still prefer to print out web pages for reading.

Ease of navigation

Getting visitors to your web site and having them access the information they are seeking in a timely and efficient manner is a very important aspect. At TeknoWizards we follow the 4-click rule. This means that your information is only 4 clicks away from the index page. It speeds up navigation and helps the flow of information over a web site. If visitors can find the information they are looking for in a quick and easy manner they are likely to return to your site and refer others.

Rules of design and layout

There are a few basic rules of web page design and layout:

  • Your web site should be easy to read
  • Your web site should be easy to navigate
  • Your web site should be easy to find
  • Your web page layout and design should be consistent throughout the site
  • Your web site should be quick to download
  • Your webmaster or company representative(s) should be easy to contact
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